Project info
Client
Specialized
Scope
Photography, videography, video editing
Specialized Bikes hosted a statewide Arizona event to promote one of their newest bikes and strengthen their growing community presence. Malibu West partnered with their team to capture the event on-site and produce video and photo assets that highlight both the product and the people behind it.
The Process
Video Capture
We captured the event on-site at the trailhead, documenting the community ride, rider experience, and overall energy of the day. Additional filming took place at store locations, where we interviewed team members and leaders to bring context to the event.Photography
We captured stills throughout the event, focusing on riders, product moments, and the community atmosphere to support both web and social use.Video Editing
We edited the footage into a website highlight reel and social media cuts, designed to showcase the event, promote the bike launch, and reinforce Specialized’s presence in Arizona.
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