Project info
Client
Dr. K
Scope
Branding, Web Design, Business Strategy, Membership Creation, Social Media
Dr. K is one of Los Angeles’ most sought-after vocal coaches, known for working with both professional and emerging singers. Malibu West partnered with him to build a digital presence that matches his level of expertise and creates a clear path for singers to engage, learn, and train. His content is driven by a boisterous personality and a deep well of knowledge, brought to life through ongoing content and strategy.
The Process
1. Branding + Positioning
We developed Dr. K’s brand identity to reflect his expertise as one of Los Angeles’ most sought-after vocal coaches.
2. Website Design
We designed and built his website to clearly communicate his offerings and create a seamless path for singers to engage and apply.
3. Content Production
We script, film, and edit ongoing content that brings his teaching to life, shaped by his personality and depth of knowledge.
4. Social Media Management
We manage posting, content rollout, and platform strategy to consistently grow his audience and reach.
5. Membership + Business Strategy
We supported the creation of his membership and broader business model, building a structured path for singers to continue learning beyond 1:1 sessions.
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