Project info
Client
Drive Now
Scope
Creative Direction, Videography, Video Editing, Commercial Production
Drive Now is an Arizona-based car dealership focused on making car ownership accessible through a simple, judgment-free buying experience. Malibu West partnered with their team to create connected TV and social ad campaigns that reflect this approach and resonate with a local audience. Our focus was developing relatable, story-driven content that makes the buying experience feel approachable and attainable. Ads were produced in both English and Spanish.
The Process
1. Creative Direction + Concepts
We developed three unique commercial concepts in collaboration with their marketing team, ranging from light and humorous to more emotional, all centered around relatability.
2. Production + Filming
We led full-scale production, bringing in crew and directing on set while working with Drive Now staff as on-camera talent.
3. Video Editing
We edited and delivered 12 final video assets across multiple formats and languages, optimized for connected TV and social platforms.
4. Voice Over Coordination
We worked with a voice over artist to refine the recordings from scripting to the final product.
5. Distribution-Ready Assets
Final videos were prepared for platforms including YouTube, Hulu, Amazon, and Facebook, targeting a local Arizona audience.
Related Projects
