Project info
Client
Cactus Jacks
Scope
Creative Direction, Videography, Video Editing, Commercial Production, Animation
Cactus Jack’s is an Arizona-based car dealership focused on making car ownership accessible through a simple, judgment-free buying experience. Malibu West partnered with their team to create connected TV and social ad campaigns that reflect this approach and resonate with a local audience. Our focus was developing relatable, story-driven content that makes the buying experience feel approachable and attainable.
The Process
1. Creative Direction + Concepts
We developed eight unique commercial concepts in collaboration with their marketing team, ranging from light and humorous to more emotional, all centered around relatability.
2. Production + Filming
We led full-scale production, bringing in crew and directing on set while working with Cactus Jack’s staff as on-camera talent.
3. Video Editing
We edited and delivered 16 final video assets across multiple formats, optimized for connected TV and social platforms.
4. Animation
We incorporated custom animations into select videos to enhance storytelling and visual engagement.
5. Distribution-Ready Assets
Final videos were prepared for platforms including YouTube, Hulu, Amazon, and Facebook, targeting a local Arizona audience.
Preview Finished Assets
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